Roll-Up Reporting

Aggregate analytics across multiple websites into a single view.

Overview

Roll-Up Reporting lets you combine data from multiple websites into unified reports. This is essential for healthcare organizations managing many sites — hospitals, clinics, service lines, or regional properties — who need to see the big picture without manually combining data.

Use Cases

Multi-Location Healthcare Systems

A hospital system with 20 clinic websites can:

• See total traffic across all locations
• Compare performance between facilities
• Track system-wide campaigns
• Report aggregate metrics to leadership

Regional Groups

An organization with regional websites can:

• View traffic by region
• Compare regional performance
• Track national campaigns across all regions
• Consolidate reporting

Service Line Portfolios

Organizations with separate sites for service lines can:

• See total healthcare system traffic
• Compare service line performance
• Create unified executive reports

Brand Portfolios

Companies with multiple brands can:

• Track total portfolio performance
• Compare brand performance
• Identify top-performing properties

How Roll-Ups Work

A Roll-Up is a special reporting property that aggregates data from the “child” websites assigned to it. Nothing changes on your websites: each site keeps its own tracking code and its own data. When reports are processed, the Roll-Up’s reports are computed from the child sites’ existing data — no data is duplicated and tracking performance is unaffected.

Roll-Ups appear in your website selector with a [Roll-Up] prefix. Roll-Ups can even contain other Roll-Ups — for example, per-region Roll-Ups nested inside a system-wide Roll-Up.

What Gets Aggregated

• Visits, pageviews, and actions
• Traffic source and campaign data
• Goal conversions from each child site’s goals
• Ecommerce revenue and top products across sites
• Events, downloads, outlinks — the standard report catalog

The Visits Log and real-time reports also work on Roll-Ups, showing a single stream of visits across every child site with the site’s name displayed on each visit.

What Stays Separate

Each child website still has:

• Its own individual reports
• Site-specific goals and configuration
• Separate user permissions

Goals, funnels, and custom dimensions can’t be created on a Roll-Up itself — the Roll-Up aggregates the child sites’ existing goals instead.

Viewing Roll-Up Data

Once a Roll-Up is configured:

1. Open the website selector at the top of the page and choose the [Roll-Up] entry
2. View reports as you would for any single site
3. All data is aggregated from the child sites — including historical periods from before the Roll-Up was created, since reports are computed from the child sites’ existing data

Segments, scheduled email reports, custom alerts, dashboard widgets, and report exports all work on Roll-Ups just like on a regular site.

A Note on Page Reports

When multiple child sites share the same page paths (every site has a /contact page, for example), those rows are merged in the Roll-Up’s page reports — so page URLs aren’t clickable links there.

Setting Up Roll-Ups

Creating and modifying Roll-Ups is a system-level operation, so it’s handled by our team. To set up a Roll-Up:

1. Identify which websites should be included
2. Contact Ghost Metrics support
3. We’ll configure the Roll-Up on your account — including assigning all of your sites at once if you’d like a portfolio-wide view
4. Reports appear for historical periods too, as the Roll-Up is processed from your sites’ existing data

What We Need

When requesting a Roll-Up:

• List of websites to include (or “all sites”)
• Name for the Roll-Up (e.g., “All Hospital Sites”, “Regional — Northeast”)
• Preferred timezone and currency for the aggregated reports
• Who should have access

Best Practices

Consistent Tracking Across Sites

For meaningful Roll-Up data:

• Use the same goal definitions on all child sites
• Standardize campaign naming conventions
• Ensure tracking code is properly installed on all sites

Understand Visitor Counting

Aggregated metrics like visits and pageviews sum cleanly across sites. Unique visitors are different:

• Unique visitor counts are available for day periods on a Roll-Up by default; weekly/monthly unique visitors require additional processing — contact support if you need them
• A person visiting two child sites is generally counted separately on each — cross-site visitor deduplication is off by default because it would reduce visitor privacy

Time Zone Considerations

Each Roll-Up has a single timezone (chosen at setup):

• Daily reports may aggregate different local “days” from sites in other time zones
• Revenue from child sites is summed as-is — amounts aren’t converted between currencies, so group sites with the same currency where possible

Permission Management

Roll-Up access is granted separately from child-site access:

• Users need explicit permission on the Roll-Up to view it
• You can give someone the aggregate view without access to any individual site — or the reverse
• Note that a Roll-Up’s Visits Log shows visit-level detail from all child sites, so grant Roll-Up access accordingly

Roll-Up Limitations

• Goals, funnels, and custom dimensions can’t be created on the Roll-Up itself
• Page URLs are unlinked where child sites share the same paths
• Weekly/monthly unique visitors and cross-site visitor deduplication aren’t enabled by default (see above)
• Adding or removing child sites changes what the Roll-Up’s reports include — once report data is re-processed, past periods reflect the current site list

Common Questions

Can a website be in multiple Roll-Ups?

Yes. There’s no limit on the number of Roll-Ups or the number of sites in each. A single website can feed several Roll-Ups, such as:

• Regional Roll-Up
• System-wide Roll-Up
• Service-line Roll-Up

Does the Roll-Up slow down tracking?

No. Nothing extra is tracked or stored per visit — aggregation happens when reports are processed.

Can I create Roll-Ups myself?

Roll-Up creation is a system-level operation. Contact Ghost Metrics support to set up or modify Roll-Ups for your organization.

Do Roll-Ups double-count in the All Websites overview?

No — Roll-Ups are excluded from the All Websites dashboard totals so portfolio numbers aren’t counted twice.

Reporting Examples

Executive Dashboard

Roll-Up provides system-wide metrics:

• Total visits and visitors
• Overall conversion rates
• Top campaigns across the portfolio
• System-wide trends

Location Comparison

Within the Roll-Up, compare:

• Traffic by location
• Conversion rates by facility
• Campaign performance by site

Marketing Performance

Track campaigns that span multiple sites:

• Single campaign, multiple landing pages
• Aggregate campaign performance
• Compare campaign reach across the portfolio

Next Steps

• Dashboard — View Roll-Up data at a glance
• Custom Reports — Build aggregate reports
• Campaign Tracking — Standardize tracking across sites
• Contact Support — Request a Roll-Up setup